Brand: AnimalMela
Business Type: Livestock Technology / AgriTech SaaS
Product: Pashu Haat Management & Livestock Market Digital Platform
Founder: Hashim Zayan
Parent Company: Rimitana Global Networks Private Limited
What AnimalMela Does
AnimalMela is an offline-first SaaS platform for digitizing Pashu Haat operations. It manages the complete workflow from seller and purchaser registration to animal registration, fee calculation, payment, digital receipt, QR/Gate Pass, Entry, Exit and reporting.
Core Product
Seller & Purchaser Registration
Animal Registration
Animal Type-wise Pricing
Automatic Fee Calculation
Digital Receipt
PDF/JPG/TXT Receipt Options
QR/Gate Pass
Single Pass for Entry & Exit
Offline-first Registration & Sync
Role-based Owner/Helper Access
Multi-Pashu Haat Enterprise Management
Reports & Analytics
Data Reset/Management Controls
WhatsApp/SMS Sharing
Customer Base
Primary:
Pashu Haat Owners
Pashu Haat Operators
Livestock Market Managers
Multi-Haat Enterprises
Future/Additional:
Bovine Animal Suppliers
Cattle & Buffalo Traders
Dairy Farms
Breeders
Livestock Dealers
Livestock Service Providers
Market Opportunity
India has 30+ crore cattle and buffalo, creating a very large underlying livestock ecosystem. AnimalMela focuses on the digital infrastructure layer of this ecosystem rather than claiming the entire livestock economy as its SaaS market.
Management estimate:
Addressable customer opportunity: up to ~12,000 organizations
Initial business target:
1,000 paying customers
Current Traction
20,000 registrations
₹140 Cr GMV tracked/estimated*
MVP deployed for real-world Pashu Haat operations
*GMV should be presented as verified GMV only where supported by actual transaction records.
Business Model
Professional: ₹2,999/month
Enterprise: ₹4,999/month+
Future revenue:
Setup & onboarding
Training
Premium support
Enterprise/white-label solutions
Bovine supplier subscriptions
Verified supplier profiles
Lead generation
Transport
Insurance
Veterinary
Livestock finance partnerships
Growth Plan
Current validation → 100 paying customers → 1,000 paying customers → National livestock network
Initial expansion:
Uttar Pradesh → North India → Pan-India → UAE/Middle East
Vision
“To become the digital operating and transaction infrastructure for livestock markets.”
One-line pitch:
AnimalMela is building the digital operating system for India’s Pashu Haats, combining offline-first SaaS, livestock registration, digital receipts, QR-based gate management and multi-Haat analytics.
