From Artist to Entrepreneur: The Inspiring Story Behind Potterik and SupriyoKoleyEvery meaningful brand begins with a personal experience – a problem someone has faced and eventually decided to solve. The story of Potterik is one such journey, born from an artist’s own experience and shaped by a vision to make quality art tools and machinery more accessible to artists, students, and creative institutions across India.

At the heart of this journey is SupriyoKoley, an artist and visual designer who completed his education in Ceramic Art and Pottery from the Government College of Art & Craft, Kolkata, in 2022. With a strong foundation in ceramic art and visual design, Supriyo has established himself as a skilled artist and has participated in various national and international exhibitions.

However, his journey towards entrepreneurship began during his college years.

A Problem Every Art Student Could Understand

While studying, Supriyo noticed a common challenge faced by many art students and young artists – the difficulty of finding good-quality art tools and equipment at affordable prices.

Many of the tools and machines students learn about in books and classrooms are not easily available in the market. Even when available, products from a limited number of manufacturers can be expensive, making them difficult for students and emerging artists to afford.

Having experienced this challenge himself, Supriyo began thinking about a different approach. He envisioned creating modern, durable, smooth-performing, and well-designed art tools and machinery at accessible prices.

That idea eventually became the foundation of Potterik.

The Birth of Potterik

In 2025, SupriyoKoley founded Potterik with a clear vision—to develop quality art tools, machinery, and artistic essentials for everyone, from students and emerging artists to professionals and institutions.

Potterik operates with its own manufacturing unit, where products are developed through research, experimentation, and continuous improvement. From electric pottery wheels to refined clay tools and artistic essentials, the company focuses on combining modern aesthetics, durability, smooth performance, functionality, and long-term reliability.

The brand’s approach goes beyond simply manufacturing products. Potterik aims to understand the practical needs of artists and create equipment that can support their everyday creative work.

Where Art Meets Engineering

Potterik’s strength comes from the combination of artistic vision and technical expertise.

While SupriyoKoley focuses strongly on product design, aesthetics, branding, and marketing, his partner SwarupKoley, one of the company’s key engineers, brings extensive knowledge of machinery and engineering to the business.

Their collaboration creates a unique intersection between art and engineering. Supriyo’s understanding of artists and their creative requirements, combined with Swarup’s technical expertise, helps Potterik develop machinery that is both functional and thoughtfully designed for artistic applications.

The result is a product philosophy where engineering meets aesthetics and functionality meets artistic sensibility.

Building for Artists

Although Potterik is still a growing brand, its products have already reached customers across several states in India. The company has also collaborated with different organisations and businesses as it continues to expand its presence in the country’s art and pottery ecosystem.

For Supriyo, however, the goal is bigger than business growth.

He wants Potterik’s products to reach fine art students, artists, professionals, studios, and institutions across India, particularly those who may find quality equipment difficult to access because of high prices.

As part of this vision, Potterik is launching its own website where art students can register by providing their college and student details and become eligible for significant discounts on selected products.

A Vision Shaped by Experience

Potterik’s story did not begin simply as a business idea. It began with the experience of an art student who understood the difficulty of finding the right tools.

Today, that experience has evolved into a growing manufacturing brand with an ambition to create a reliable ecosystem of art tools and machinery designed around the needs of artists.

With SupriyoKoley’s artistic vision and product sensibility, combined with SwarupKoley’s engineering expertise, Potterik is working towards creating art equipment that is modern, durable, smooth, functional, and accessible.

From an art student’s challenge to an entrepreneur’s vision, Potterik represents the idea that the right tools can make creativity more accessible – and that innovation can begin with simply understanding what artists truly need.