Mumbai, India: Mumbai-based Magic Advertising & Marketing is expanding its integrated marketing and business-support solutions for cinema exhibitors and entertainment businesses across India.
As India’s cinema exhibition landscape continues to evolve, cinema operators are increasingly looking beyond traditional advertising and promotions to build stronger brands, engage audiences digitally and unlock new commercial opportunities. Addressing these changing needs, Magic brings together creative services, branding, digital marketing, audience engagement, movie marketing, cinema advertising, sales and operational support through a specialised, cinema-focused approach.
A Cinema-Focused Marketing Partner
Magic Advertising & Marketing currently supports a growing network of 65 screens across 23 cinemas in 10 states and two countries — India and Singapore.
The company works with 14 cinema brands, including CineVera Cinemas, Cineport Cinemas, Cineworld Multiplex, Cinestar Multiplex, Vox Talkies, Cineverse Multiplex, LCM Cinemas, Tanishka Cinemas and My Cinemas, among others.
Its exposure across different cinema formats and markets has helped Magic develop an understanding of the varied requirements of multiplexes, regional cinema operators and independent exhibitors.
The company is backed by more than 18 years of cinema exhibition experience through Co-Founder Suhas Jawkhedkar, who has worked across multiple roles in the cinema exhibition and entertainment industry. Although Magic Advertising & Marketing was incorporated in 2022, its approach combines this long-standing industry experience with contemporary marketing and digital capabilities.
Integrated Marketing for Modern Cinemas
Magic provides creative and branding solutions tailored to cinema businesses, covering campaign concepts, promotional creatives, cinema branding and communication assets.
Its services also include website development, social media management and performance marketing. These solutions help cinema operators strengthen their digital presence, promote movies and offers, reach relevant audiences and maintain consistent communication across digital platforms.
With audiences increasingly discovering entertainment through digital channels, Magic supports cinemas with targeted digital campaigns and audience-engagement initiatives built around movie releases, advance bookings, special screenings, events and promotional offers.
Direct Audience Engagement Through Digital Channels
Magic is expanding its technology-enabled communication solutions through SMS, Rich Communication Services (RCS) and WhatsApp automation.
These channels can help cinemas communicate directly with audiences about movie schedules, advance bookings, promotional offers, memberships, special events and other relevant updates.
For regional and independent exhibitors, building direct relationships with local audiences can play an important role in encouraging repeat visits, improving customer engagement and creating stronger connections with their communities.
Movie Marketing, Advertising and Commercial Opportunities
Movie releases remain central to cinema exhibition, making effective communication around upcoming films an important part of the business.
Magic supports exhibitors with movie marketing and promotional campaigns, including communication around advance bookings, new releases and special screenings.
The company also works in cinema advertising and media sales, helping exhibitors explore opportunities to monetise their on-screen and in-cinema advertising inventory.
In addition, Magic facilitates sales and barter opportunities, enabling cinemas to explore brand partnerships and promotional collaborations that can create value for both exhibitors and advertisers.
Beyond Marketing: Cinema Operations and Management
Magic’s involvement in the cinema ecosystem extends beyond marketing and promotional activities.
Through its collaboration with CineVera Cinemas, Magic serves as the exclusive Brand, Sales and Media Partner, supporting brand development, marketing communication, media opportunities and commercial initiatives.
The collaboration also extends to opportunities involving Cinema Operations & Management (O&M), rental arrangements and revenue-sharing models, depending on the requirements and business structure of individual cinema properties.
This broader approach enables Magic to contribute not only to cinema promotion but also to the wider commercial ecosystem surrounding cinema properties.
Supporting India’s Diverse Cinema Market
India’s cinema landscape extends well beyond large national multiplex chains. Regional cinema operators, independent multiplexes and single-screen theatres continue to play an important role in serving audiences across diverse markets.
For many operators, building a dedicated in-house team covering branding, creative services, social media, digital marketing, advertising sales and customer communication may not always be practical.
Magic’s integrated model is designed to provide specialised cinema marketing and business capabilities without requiring exhibitors to build a large internal marketing infrastructure.
Its experience across multiple cinema properties and markets gives the company an on-ground understanding of the different challenges and opportunities faced by cinema exhibitors.
Building the Next Generation of Cinema Brands
Magic Advertising & Marketing believes the future of cinema extends beyond simply screening films. Cinema properties are increasingly evolving into local entertainment brands, advertising platforms, community destinations and digitally connected businesses.
By combining cinema-industry experience with modern creative, digital, technology and commercial capabilities, Magic aims to help exhibitors build stronger brands, engage audiences more effectively and explore new opportunities for sustainable business growth.
As part of its ongoing expansion, the company is also in discussions regarding potential engagements covering an additional 13 screens across four cinemas. These discussions represent opportunities to extend Magic’s cinema-focused marketing and commercial capabilities to more properties and markets.
About Magic Advertising & Marketing
Magic Advertising & Marketing is a Mumbai-based marketing company focused on the cinema and entertainment industry. Its services include creative solutions, branding, social media management, website development, performance marketing, movie marketing, cinema advertising, digital campaigns, SMS/RCS/WhatsApp automation, sales and barter opportunities, and cinema operational support.
The company works with cinema exhibitors and entertainment businesses across India and international markets, combining cinema-industry expertise with modern marketing, digital and commercial capabilities to support brand development, audience engagement and business growth.
