Founded by entrepreneur and animal welfare advocate Ekta Gupta, The Paw Story, a Kolkata-based pet care brand that pairs professional pet services with a lasting commitment to animal welfare, will open its second outlet on 7 November 2026 at BF-186, Sector 1, Salt Lake, Kolkata – 700064. The expansion marks a significant milestone in the brand’s mission to bring comprehensive, compassionate pet care closer to families across the city.
The Paw Story is built on the belief that pets deserve the same attention, comfort, and quality of care as any member of the family. Its existing centre in Picnic Garden offers an integrated suite of services, including veterinary consultations, surgeries, diagnostics, post-operative care, professional grooming, spa treatments, a swimming pool, crèche, and boarding, along with a dedicated retail section for pet food, accessories, and everyday essentials. Building on this foundation, the new Salt Lake centre will offer veterinary consultations, surgeries, post-operative care, grooming, and spa services, alongside an extensive selection of pet care products, designed as a welcoming space for pets and their families.
The venture reflects a vision that extends well beyond commercial success. For Ekta, it has always been a personal journey, shaped by a deep affection for animals and a desire to make a meaningful difference in their lives. That commitment reaches beyond household pets: the welfare of community animals, particularly street dogs that often lack access to food, shelter, and medical care, is integral to the organisation’s identity. Throughout the year, The Paw Story runs feeding drives and free vaccination programmes, and distributes blankets and jute sacks (boris) to help community dogs through the colder months. Injured and ailing animals receive free or subsidised medical treatment, and rescue and rehabilitation remain a priority for the founder. These initiatives are not an adjunct to the business. They embody the values on which it was founded, and the conviction that compassion should extend beyond pet ownership continues to guide the brand’s approach to animal care.
What sets The Paw Story apart is its effort to balance enterprise with empathy. As it expands its services and reach, its philosophy remains constant: to build an ecosystem where professional expertise and genuine affection for animals go hand in hand. The Salt Lake centre reflects this ambition. It represents not only business growth, but also an opportunity to serve more pet parents, widen access to quality veterinary and grooming services, and encourage a more caring and responsible attitude towards animals. For the team, success is measured not only by the number of customers served, but by the lives touched along the way.
As The Paw Story prepares to open its doors in Salt Lake, its journey shows how a personal passion can grow into an enterprise with a larger purpose. Because at The Paw Story, every paw has a story, and every story deserves care.
