There is a growing generation of Indian founders who are not waiting for metros or big-city networks to build serious technology businesses. Among them is Shaikh Ibrar Azam, a Bhubaneswar-based entrepreneur and the Founder and Managing Director of Softzix Private Limited, who has spent the last several years building companies across fintech, travel, and custom software.

In a market where many technology firms sell generic products, Ibrar has focused on a simpler question: how do you build tools that actually help a business run, scale, and get paid? That practical approach sits at the centre of Softzix and PayPrime Fintech Private Limited, including Travlix, the travel technology brand of PayPrime.

The Journey That Shaped the Work

Ibrar’s story did not begin with a large team or a ready-made brand. It began with building. In December 2020, he founded PayPrime, legal name PayPrime Fintech Private Limited. PayPrime was created to make business payments and digital services easier for companies, and that experience in a trust-driven industry later shaped how he built Softzix.

In 2023 he began Softzix as a custom software and digital solutions company, and in April 2024 Softzix Private Limited was incorporated in Bhubaneswar, with Ibrar as Managing Director. The company works on web and mobile products, services, and industry-specific software, from fintech and travel to operations tools built around a client’s real workflows.

What PayPrime Does

PayPrime is a B2B fintech and services platform. Companies come to PayPrime for the services they need to run payments and digital operations, including AePS, BBPS, UPI cash-out, recharge, bill payment, payment solutions, verifications, credit bureau, courier, gift cards, prepaid cards, and payment gateway. The model is straightforward: businesses do not have to stitch these services together from many vendors. They take them from PayPrime.

This B2B focus is central to Ibrar’s work. PayPrime is built for companies, not for retail consumers, and it is designed so other businesses can plug in and start offering or using these services with less complexity. Travlix, a brand of PayPrime Fintech Private Limited, extends that same approach into travel technology, helping businesses offer travel services through a structured digital platform.

What Softzix Stands For

Softzix positions itself as a custom software development company that helps businesses move from ideas to working digital products. On its website, the company highlights work across hundreds of projects, services, and client engagements, with a team of more than 20 people. The focus is not on one-size-fits-all software, but on solutions designed for a client’s industry and day-to-day operations.

Ibrar’s own role, as described on the Softzix About page, is that of a technology professional with experience in fintech, travel, and software solutions, mentoring teams to build scalable, secure, and innovative digital platforms. The work spans product thinking, delivery, and the discipline of running more than one company at once.

Three ideas run through the businesses he is building:

1.       Practical technology — Software should solve a real operational problem, not just look modern.

2.       Trust and systems — Especially in fintech and travel, products have to be reliable, secure, and easy for businesses to use.

3.       Team-led delivery — Growth depends on people who can design, build, and support, not on a founder doing everything alone.

A Founder Building from Bhubaneswar

Ibrar is based in Bhubaneswar, Odisha. His approach to business is practical and clear: the product has to work, and the company around it has to be built with equal care.

What sets his story apart is not a single viral moment. It is the decision to build and lead technology companies from Odisha, in sectors that demand both technical depth and operational trust, and to keep expanding from payments into broader software and travel platforms.

The Message Behind the Work

“Most businesses do not fail because they lack ideas,” Ibrar says. “They struggle because they do not have the right systems to run, grow, and get paid. Fix the systems, and the business becomes stronger.”

Through Softzix and PayPrime, including its travel brand Travlix, Shaikh Ibrar Azam continues to build in that direction, creating technology that helps Indian businesses operate with more clarity, more reliability, and more room to grow.

“When the product is built around a real problem,” he says, “you do not have to force the sale. The work speaks.”