HYDERABAD, INDIA – In a move that bridges decades of textile heritage with modern e-commerce precision, Ugandhar S, the founder of Dhaaga Singh, has announced a strategic partnership with the iconic Singhanias brand of Hyderabad. This collaboration marks a turning point for the apparel industry in the Telugu states, blending a “Utility-First” philosophy with the gold standard of fabric expertise.
The Architect of the “Function-First” Movement
Behind www.DhaagaSingh.com is a founder whose approach to fashion is driven by data and engineering. Ugandhar S, an engineeering graduate (B.Tech) with an MBA, brings over 15 years of deep-rooted experience in the e-commerce sector. His career has been defined by understanding the complex mechanics of digital supply chains and consumer behavior.
“Fashion is often treated as art, but at www.dhaagasingh.com, we treat it as a functional solution,” says Ugandhar S. “With my background in engineering and business, I saw a gap in the market for high-performance, daily-wear staples that actually serve the needs of the working professional in the heat of South India.”
A Heritage Partnership: Dhaaga Singh x Singhanias
The partnership with Singhanias of Hyderabad—a name that has commanded respect in the textile industry for generations—provides Dhaaga Singh with an unparalleled edge in fabric sourcing and quality assurance. This collaboration ensures that the brand’s “Direct-from-Manufacturer” model is backed by the wisdom of traditional textile excellence.
The Hero Product: The 100% Cotton Pocket T-Shirt
At the heart of this partnership is Dhaaga Singh’s hero product: the 100% Cotton Pocket T-Shirt. Designed for the humid climates of Telangana and Andhra Pradesh, these shirts focus on durability, breathability, and pure utility.
“We are focusing on the cities that drive our economy—Hyderabad, Guntur, Vijayawada, and Visakhapatnam,” Ugandhar explains. “Our customers need Tshirts with functional pockets and 100% pure cotton that lasts. We aren’t selling a trend; we are selling the ultimate daily uniform.”
Powering the B2B Backbone of the Telugu States
Leveraging his 15 years of e-commerce mastery, Ugandhar has positioned Dhaaga Singh as the go-to B2B partner for custom corporate apparel across the two states. From Warangal to Tirupati, the brand provides custom-branded, high-utility t-shirts and caps for businesses that value quality over fast-fashion gimmicks.
By offering inclusive sizing (up to 7XL), Dhaaga Singh ensures that every member of a workforce, regardless of size, has access to the same premium-quality gear.
The Vision: A New Standard for AP & Telangana
With the technical expertise of a B.Tech/MBA founder and the legendary backing of Singhanias, Dhaaga Singh is more than just a startup; it is a regional powerhouse. As the brand rolls out its “Try & Trust” model across all 59 districts of the twin states, the message is clear: the future of Indian apparel is functional, local, and built on a foundation of absolute trust.