In November 2022, Eazy Arts began with a deceptively simple conviction: every adult deserves a hobby. In a world that won’t stop scrolling, we set out to help people slow down—one brushstroke at a time. What started as a small experiment in making creativity accessible has grown into India’s most loved destination for premium, beginner-friendly DIY art experiences.
The Problem We Chose to Solve
Most of us don’t paint because we think we’re “not artistic,” or we can’t spare hours learning techniques. Traditional galleries sell finished art; marketplaces sell prints. Very few invite you into the making. Eazy Arts was built to close that gap—by putting the brush back in your hand and removing the fear of a blank canvas.
The Eazy Arts Difference
· Premium quality, end-to-end. We obsess over the details—archival-grade canvas, smooth, high-coverage paints, and brushes that glide—so the final piece actually looks frame-worthy.
· Innovation that feels effortless. We were among the first in India to introduce Glow-in-the-Dark Paint by Numbers kits and we continue to expand playful, stress-relieving formats that make creativity addictive (in a good way).
· Beginner-friendly by design. Our layouts are carefully engineered so first-timers can follow numbers, build momentum, and watch a masterpiece appear in under an evening or two.
“We didn’t want to sell art. We wanted to give people the experience of making art—without the anxiety of ‘am I doing this right?’” — Vishal Patil, CEO, Eazy Arts
Technology Meets Craft
Behind every kit is a quiet layer of technology. We use AI-assisted workflows and custom software to calibrate outlines, segment colors intelligently, and personalize kits—from custom portraits to glow variants—so you get precision without losing the human joy of painting. Tech helps us scale; craftsmanship keeps it soulful.
Building from Scratch—Literally
Being early in India’s Paint by Numbers space meant there was no playbook. We learned, iterated, and rebuilt—again and again.
· Sourcing & Materials: We tested canvases, optimized paint formulas, and upgraded brush specs until the finish felt premium, not plasticky.
· Packaging Built for India: We engineered packaging that survives shipping, unboxes beautifully, and protects your kit like a keepsake.
· Relentless Feedback Loops: Every batch improved based on real customer paint sessions. If something didn’t delight, we changed it.
Resilience and adaptability weren’t motivational posters; they were operations. As Vishal puts it, “You won’t have all the answers on Day 1—and that’s okay. Curiosity and customer feedback will hand you the next right step.”
What People Love—and Buy
· Custom Kits: Turn a photo into a paintable portrait. It’s personal, giftable, and ridiculously satisfying to complete.
· Religious & Nature Collections: A wide, exclusive range that fits living rooms, prayer corners, and calm workspaces alike.
· Glow in the Dark: The same Eazy Arts quality—now with a little night-time magic.
Why It Works (for Real People with Real Schedules)
· Me-Time That Actually Sticks: Paint by Numbers creates a fast feedback loop—quiet focus, visible progress, and the mini-dopamine of filling each section.
· Mindfulness Without the App: It’s analog therapy: fewer notifications, more presence.
· A Tangible Win: When you sign a finished canvas, you don’t just “feel better.” You have proof.
Milestones on Our Journey
· 2022: Eazy Arts launches with a mission to make art accessible to everyone.
· 2023: First Indian brand to widely popularize Glow-in-the-Dark Paint by Numbers kits; rapid upgrades across canvas, paint chemistry, brushes, and packaging.
· 2024–2025: AI-assisted customization pipeline matures; collections broaden across themes; community of first-time painters grows nationwide.
· Next 6 Months: Global shipping rollout and new DIY formats that keep creativity fresh, social, and fun.
Manufacturing a Better Experience
Most DIY kits are assembled; ours are designed. That distinction matters. We fine-tune pigment load so lighter shades cover cleanly. We calibrate outlines to be visible while painting yet discreet after drying. We choose bristle shapes that make edges crisp and fills smooth. None of these choices are flashy on a product page—but together, they make the painting process feel frictionless.
The Eazy Arts Promise
1. Accessible Creativity: If you can follow numbers, you can paint a masterpiece.
2. Premium, Consistent Quality: Materials we’d proudly frame on our own walls.
3. Continuous Innovation: Formats and features that spark curiosity and keep you coming back to the easel.
Looking Ahead
We’re not building a store; we’re building a habit. Over the next five years, our goal is simple and ambitious: become the world’s most loved brand for creative DIY experiences. That means expanding formats, collaborating with artists, elevating sustainability in materials, and making personalization smarter and faster—without ever losing the human joy at the heart of the product.
A Note from Our Founder
“Eazy Arts exists because adults need hobbies, too. Not everything has to be optimized or posted. Some things can just be made. If our kits help you reclaim an hour for yourself and remember what it feels like to create, we’ve done our job.” — Vishal Patil
About Eazy Arts
Eazy Arts is India’s leading destination for premium, beginner-friendly DIY art experiences, best known for Paint by Numbers, custom portrait kits, and Glow-in-the-Dark collections. Founded in 2022, the company blends technology and craftsmanship to make creativity accessible for everyone—no prior art skills needed.