Gurugram, India:
In a historic development for the Indian gemstone industry, Tushar Gems Pvt. Ltd., a name synonymous with trust and expertise in natural gemstones since 1998, has announced the launch of Gemwix, India’s first organized, branded, and standardized natural gemstone brand. The launch of Gemwix marks a defining moment for an industry that has long operated in an unorganized manner, lacking uniform pricing, packaging standards, and consumer trust.
For decades, gemstones in India have been sold primarily through individual traders, local suppliers, and unbranded channels. While demand for gemstones remains strong due to astrology, tradition, and cultural belief systems, the absence of structure has resulted in confusion, mistrust, and inconsistency. Gemwix has been launched to solve exactly these challenges.
Why the Indian Gemstone Industry Needed Gemwix
India is one of the world’s largest markets for gemstones, yet paradoxically, it is also one of the least organized. Customers often struggle with questions such as:
• Is the gemstone truly natural?
• Is it treated, synthetic, or enhanced?
• Why does the same gemstone have different prices at different shops?
• Can the certification be trusted?
• Who is accountable after the sale?
Unlike gold and diamonds—where branding, hallmarking, and standardized pricing have built consumer confidence—the gemstone segment has remained largely untouched by organized retail practices.
Gemwix was born out of the need to bring order, transparency, and accountability to this fragmented ecosystem.
A Vision Backed by 28 Years of Legacy
Founded in 1998, Tushar Gems has been serving jewellers, astrologers, and gemstone buyers for over two and a half decades from its base Karol Bagh
Over the years, the company has built deep-rooted expertise in sourcing, grading, and supplying natural gemstones.
This extensive experience revealed a critical truth:
The gemstone industry did not suffer from lack of demand—it suffered from lack of trust.
With this insight, Tushar Gems conceptualized Gemwix, not as another gemstone seller, but as a brand-led solution designed to professionalize the entire category.
From Unorganized Trade to Organized Brand
Gemwix represents a shift from traditional, seller-dependent gemstone trade to a brand-driven model. Every Gemwix product follows a clearly defined system that includes:
• Verified sourcing
• Quality classification
• Transparent pricing
• Sealed, tamper-proof packaging
• Brand-backed assurance
This structured approach makes Gemwix India’s first truly organized gemstone brand.
MRP-Based Pricing: Transparency at the Core
One of the most disruptive features of Gemwix is its MRP-based pricing model. Traditionally, gemstone prices vary dramatically depending on the seller, location, or negotiation ability of the customer. This inconsistency has been a major cause of mistrust.
Gemwix introduces fixed MRP pricing, ensuring:
• Uniform prices across India
• No arbitrary markups
• Clear margins for jewellers
• Fair value for customers
This single step brings gemstones closer to the discipline followed in branded jewellery and luxury retail.
Sealed-Pack Gemstones: Authenticity You Can See
Another major innovation from Gemwix is its sealed-pack packaging system. Each gemstone is sealed in tamper-proof packaging after verification, ensuring that the stone sold is exactly the stone supplied.
For customers, sealed packs offer:
• Complete peace of mind
• Assurance against stone replacement or tampering
• Trust in authenticity
For jewellers, sealed packs reduce disputes, speed up sales, and enhance credibility at the retail counter.
Three Clear Categories for Every Buyer
Gemwix introduces a three-tier product structure, making natural gemstones accessible to every segment of society:
• Classic Range – Affordable, authentic gemstones ideal for everyday astrological use
• Premium Range – Better clarity, color, and cut for customers seeking higher quality
• Luxury Range – Rare, superior-quality gemstones for collectors and elite clientele
This classification simplifies the buying decision for customers and helps jewellers serve diverse budgets without compromising trust.
Built for Jewellers, Not Against Them
Unlike large jewellery brands that often bypass retailers, Gemwix follows a jeweller-first philosophy. The brand is designed as a B2B and partnership-driven model, inviting:
• Retail jewellers
• Wholesalers
• Distributors
• Franchise partners
Gemwix empowers jewellers with:
• Ready-to-sell branded gemstones
• Marketing and brand support
• Transparent pricing structure
• Risk-free entry into gemstone retail
Free Sampling: Trust Through Transparency
Understanding the skepticism prevalent in the industry, Gemwix has introduced free sampling for jewellers. This allows partners to physically inspect and verify gemstone quality before committing to business.
This initiative has already received strong positive feedback, reinforcing Gemwix’s belief that trust must be built, not claimed.
Serving the Modern Indian Consumer
Today’s gemstone buyers are informed, cautious, and digitally aware. They demand proof, pricing clarity, and brand accountability. Gemwix aligns perfectly with this new-age mindset by combining traditional belief systems with modern retail standards.
Leadership Vision
Speaking on the launch, the leadership at Tushar Gems shared:
“Gemwix was created to restore faith in gemstones. For years, customers and jewellers struggled due to lack of transparency. India deserved a gemstone brand built on honesty, structure, and long-term vision. Gemwix is that beginning.”
The Road Ahead
With Gemwix, Tushar Gems aims to:
• Organize the Indian gemstone market
• Establish national benchmarks for authenticity and pricing
• Expand across India through a strong distributor and jeweller network
• Position Indian gemstone retail on a global platform in the future