What does it take to build a marketing agency that generates over a billion organic views — without a single rupee spent on ads? For Aman Tyagi and Khushi, the answer started in their third year of college, fuelled by frustration, friendship, and a shared belief that Indian brands deserved better.

Two Friends, One Big Problem

Aman and Khushi have known each other since school. Both passionate about marketing, they independently pursued internships and full-time roles in the industry before they even finished their degrees. But the more time they spent inside marketing setups, the more they noticed the same problem repeating itself — brands were being served generic strategies, disconnected content, and campaigns that looked impressive on paper but delivered little in reality.

They did not just talk about it. In 2023, while still in their third year of college, they decided to solve it. Social Up Marketing was born in Delhi NCR — built from the kind of conviction that only comes when two people have seen exactly what is broken and genuinely believe they can fix it.

Building the Agency Around Results, Not Promises

From day one, Aman and Khushi divided their strengths clearly. Aman took charge of business development and client relations — bringing brands on board and ensuring every partnership was built on clear goals and accountability. Khushi owned content strategy and social media management — the creative engine responsible for what audiences actually see, feel, and engage with.

Social Up’s core services span four areas: *UGC (User Generated Content), **Social Media Management, **Personal Branding, and *Paid Ads. This full-stack offering means clients get everything under one roof — from a viral reel to a high-converting ad campaign.

This clarity of roles and services meant Social Up could move fast without stepping on each other. And move fast they did.

Within a short span, Social Up grew to serve over 100 brands across 10 industries — food and beverages, electronics, jewellery, clothing, real estate, travel, fintech, gaming, and more. The client roster includes names like Sleepy Owl, GIVA, Western Digital, AFK Gaming, and Stayscape. But the two that perhaps best signal the agency’s growing weight are Fixderma — one of India’s leading cosmeceutical skincare brands — and Surya Roshni, the Delhi-headquartered multinational behind some of India’s most recognised LED lighting and home appliance products. Landing brands of this scale, as a young agency founded by two college students, is no small thing.

The Number That Says Everything: 1 Billion+ Organic Views

In the world of digital marketing, anyone can buy reach. What is genuinely hard — and genuinely valuable — is earning it.

Social Up’s content has collectively crossed 1 billion organic views. Not boosted, not promoted. Earned. Their top-performing video alone clocked 7.2 million plays. Several others crossed the million mark. Their clients have seen engagement rates of up to 18% — at a time when the industry average sits between 1 and 3%.

These numbers matter because they tell brands something important: Social Up does not just manage your pages. They make people actually stop, watch, and care.

The agency’s UGC approach — tapping into a creator network of over 3,000 creators — is at the heart of this. Content that does not feel like an ad tends to perform like one anyway. That insight is baked into everything Social Up produces.

Results That Go Beyond Views

Organic reach is one thing. Business outcomes are another. Social Up has delivered both.

They doubled the revenue of e-commerce jewellery brand The Desi Soul. They helped scale app downloads for multiple startup clients. They achieved a Return on Ad Spend of up to 12x through targeted paid campaigns — meaning for every ₹1 a client invested, ₹12 came back.

Why This Story Matters

Aman and Khushi are not anomalies. They are a signal.

They represent a generation of young Indians who did not wait to be handed opportunity. They spotted a gap, applied everything they had learned through early stints in marketing, and built something real while still in college. By the time most people are figuring out their first job, Social Up had already served 100+ brands, built a 3,000-strong creator community, and touched a billion views.

The agency is still young. The founders are still young. But the results are anything but.

For any brand still wondering whether social media marketing actually moves the needle — Social Up Marketing is a pretty compelling answer.

Follow Social Up Marketing on Instagram: @socialupmarketing.in
Contact: aman@socialupmarketing.in | +91 87507 19927