Meerut, Uttar Pradesh: At a time when most young professionals seek the stability of a secure government job or a predictable corporate career, 25-year-old Shourabh Tomar made a decision that changed the direction of his life. Instead of choosing certainty, he chose entrepreneurship—a path driven by creativity, purpose, and the ambition to build something of his own.Born and raised in Meerut, Shourabh’s journey has been shaped by resilience, discipline, and an unwavering belief in creating opportunities rather than waiting for them. Today, he is the founder of The Backstory Media, a growing creative agency specializing in branding, filmmaking, digital marketing, performance marketing, website development, AI-powered creative solutions, and visual storytelling.Shourabh’s father served in the Central Reserve Police Force (CRPF) and passed away in 2004 when Shourabh was only three years old. Years later, he became eligible for a government job under the compassionate appointment policy. While many considered it a secure future, Shourabh made a different choice.“My father dedicated his life to serving the nation. I wanted to honour his legacy by building something of my own. I didn’t want people to remember me as someone who inherited a job—I wanted to create an identity that would make him proud,” he says.His professional journey began in the creative industry, where he developed expertise in graphic design, filmmaking, branding, performance marketing, website development, and advertising. Rather than limiting himself to one specialization, he focused on understanding how creativity and business strategy work together to solve real business challenges.One of the defining milestones in his journey came through his contribution to the creative production associated with the Khelo India Tribal Games. Working on a nationally recognized sporting initiative provided valuable experience in managing large-scale creative assets, visual communication, and promotional campaigns under demanding timelines.After years of professional experience, Shourabh decided to leave the stability of a full-time job and begin his entrepreneurial journey. Like many first-generation entrepreneurs, he started without investors or a large team. Instead, he relied on his skills, portfolio, and determination.Freelance projects gradually transformed into long-term collaborations, ultimately leading to the launch of The Backstory Media. Built around the philosophy ‘Behind every brand, there’s a backstory,’ the agency focuses on helping businesses communicate through authentic storytelling rather than conventional advertising alone.Today, The Backstory Media offers integrated services including brand strategy, graphic design, commercial filmmaking, social media communication, website development, AI-assisted content creation, and performance marketing for businesses across multiple industries.According to Shourabh, effective branding is not about making things look attractive; it is about solving business problems through strategic communication. He believes that every campaign should build trust, communicate clearly, and create meaningful connections between brands and their audiences.Looking ahead, Shourabh aims to establish The Backstory Media as one of India’s leading creative storytelling companies by combining branding, filmmaking, advertising, AI-powered creativity, and digital strategy under one integrated ecosystem.For Shourabh, entrepreneurship has never been simply about leaving a job. It is about creating opportunities, building meaningful work, and leaving behind a legacy that inspires others to pursue their own ambitions.
About The Backstory Media
The Backstory Media is a creative branding and digital marketing agency founded by Shourabh Tomar. Built on the philosophy, ‘Behind every brand, there’s a backstory,’ the agency specializes in branding, filmmaking, graphic design, website development, performance marketing, AI-powered creative solutions, and strategic storytelling, helping brands build authentic identities and meaningful digital experiences.
