**Kolkata, West Bengal:** In a city where people really love their food a new company called Biryaloo is getting a lot of attention. They are a kitchen-based biryani company. This means they cook food in a kitchen and people order it online. Biryaloo is putting one of Kolkatas famous foods at the center of their brand story. The humble potato in biryani.
Biryaloo is a food brand in Kolkata. They just. They are already getting popular. They serve Bengali-style biryani with traditional mishtidoi. They also have nice packaging that makes people remember their brand.
For a time Kolkata biryani has been very popular in India. It is different from types of biryani. Kolkata biryani has spices, nice smelling rice, tender meat and potatoes. People in India often argue about whether potatoes should be in biryani or not.. People from Kolkata love potatoes in their biryani. They think it is an important part of the dish.
This is why the founder of Biryaloo **Sk Nizamuddin** started the company. He wanted to share the story of Kolkata biryani with everyone.. You cannot tell the story of Kolkata biryani without talking about the potatoes.
Biryaloo works like other cloud kitchen companies. They cook food and people order it online. This is a popular way of eating food nowadays. Many people like to order food from their homes.
Experts say that the biryani market is very competitive. But if a company can make food tell a good story and make customers happy they can be successful. Biryaloo is trying to do that. They want to celebrate Bengali food culture and make it modern at the time.
There are people working behind Biryaloo. **Sk Nizamuddin** is the leader of the company. **Subhankar Sarkar** makes sure that the food is always good and that orders are delivered on time. **Aniket Sinha** is in charge of marketing. He wants to make sure that people know about Biryaloo and want to try their food.
The team at Biryaloo thinks that to be successful they need to do more than just make food. They need to work and make sure that customers are always happy.
Now Biryaloo is only available in Kolkata.. They want to expand to other cities in India. They want to share Bengali culture with everyone. They plan to open kitchens in cities over the next two years.
Many people think that regional food brands are becoming very popular. They think that people want to try foods and learn about different cultures. Biryaloo wants to be a part of this movement. They want to introduce people to the flavors and traditions of Bengali biryani.
For Biryaloo it is not about selling food. They want to share the culture of Bengal with everyone. They want people to know about the history and traditions behind Bengali biryani.
As the food scene in Kolkata changes companies, like Biryaloo are showing how modern business can work with food. We will have to wait and see if Biryaloo is successful.. They are definitely trying to do something new and exciting.
For people who love food the message is simple: when it comes to Kolkata biryani potatoes are not just an ingredient they are a part of the culture.. Now some entrepreneurs want to share this culture with the rest of India.
