FOR IMMEDIATE RELEASE
INDIA’S LIVE ECONOMY, REBUILT: ARTISTANT IS FIXING THE BROKEN INFRASTRUCTURE FOR PERFORMING ARTISTS
India’s live event infrastructure is broken-Artistant is building “the booking internet” to empower creators: the ultimate creative linkup.
Ahead of its official rollout this Independence Day, Artistant is declaring freedom for the Indian live performance industry unveiling the technology set to liberate artists and event bookers from chaotic WhatsApp threads, opaque middleman markups, and delayed payouts.
Booking live talent in India is a massive 14,000 Cr market, yet it operates on a fundamentally broken, trustless infrastructure. Independent artists lose substantial income to middleman markups, while organizers struggle to find verified, reliable talent with transparent pricing.
Artistant is launching to change this paradigm entirely. By building “the booking internet,” Artistant makes hiring an artist as seamless, transparent, and reliable as booking a cab.
THE CHAOS WE ARE DISRUPTING
The current live performance ecosystem relies heavily on informal, fragmented communication. Data gathered across the industry exposes severe systemic flaws:
- Payment Anxiety: 68% of performing artists report payment delays exceeding 30 days after completing a gig.
- Opaque Pricing Spreads: Event organizers experience a 3-5x price variation for the exact same artist depending on which middleman quotes them.
- Zero Reliability Standards: Prior to Artistant, zero platforms provided transparent pricing, direct calendar availability, and verified show-up reliability in one unified system.
THE CORE SOLUTION: THE BOOKABILITY ENGINE™
Artistant is a dual-sided marketplace engineered to replace informal negotiation with verifiable data and escrow security. Key platform innovations include:
- GigSafe Escrow: Client funds are locked securely upfront via Razorpay X integration. Artists receive guaranteed payouts on a T+1 settlement timeline post-gig.
- The Bookability Score™: A proprietary 0-100 reliability rating measuring actual operational performance-show-up rate, reply speed, and repeat bookings rather than gameable review stars.
- Smart Tech Riders: Automated cross-referencing between an artist’s technical equipment requirements and venue inventory to eliminate technical friction on show day.
- Replacement Guarantee: Automated contingency sourcing that guarantees an equivalent, verified artist replacement if an emergency cancellation occurs.
DUAL VALUE PROPOSITION
| FOR ARTISTS | FOR EVENT ORGANIZERS |
| Artistant delivers a professional booking identity, inbound opportunities with budgets fully disclosed upfront, direct calendar management, and guaranteed post-gig payouts eliminating the need to chase payments or negotiate blindly. | Festivals, corporate bookers, wedding planners, and venue operators gain instant discovery across verified talent categories (musicians, DJs, comedians), complete price transparency without middleman markups, real-time availability, and one-tap tech rider confirmation. |
THE STRATEGIC VISION & ECOSYSTEM EXPANSION
While the immediate pre-launch focus centers on core booking and escrow infrastructure across major metro hubs, Artistant’s roadmap includes several key expansions:
- Artistant Backstage™: An internal peer-to-peer network allowing artists to hire verified session musicians, technicians, and crew members on short notice.
- Artistant Residence: An exclusive incubator providing top-tier live creators with rehearsal infrastructure, production support, and creative mentorship.
- Brand Collab Hub & Direct Fan Ticketing: Native mechanisms enabling performing artists to secure direct brand sponsorships and bypass ticketing aggregators.
A NOTE FROM THE FOUNDER
“We didn’t study this market from the outside-we operated inside it. Having executed over 500 live events through NewBi Entertainment, we experienced every systemic failure firsthand: payment delays, last-minute no-shows, and complete middleman opacity.
Artistant isn’t building another directory; we are architecting the trust and transaction layer that live entertainment was never given. We are bringing mathematical transparency, escrow protection, and operational reliability to a 14,000 Cr market. Independence Day marks the beginning of a fair, structured creator economy.”
Abhinav Anand
Founder & CEO, Artistant
