India’s smoking accessories and alternative lifestyle market is witnessing rapid evolution, and one brand positioning itself at the center of this shift is Tript Store. Known for building one of India’s leading brands in the smoking accessories India market, Tript has now announced its strategic expansion into the cannabis wellness category through a partnership with Cannazo India.
Founded by graduates from NMIMS NarseeMonjee Institute of Management Studies (2018–2020 batch), the company started with a vision to build modern, accessible, and design-first products for India’s emerging lifestyle audience. Over the years, Tript has grown from an online-first startup into a recognized player in the smoking accessories space, offering premium smoking accessories to customers across major Indian cities through its website, marketplaces, and retail network.
With the growing awareness around plant-based wellness and Ayurvedic cannabis products in India, the company is now expanding into the wellness segment with a portfolio of AYUSH-approved cannabis wellness products under the Cannazo India collaboration. The newly introduced product range includes cannabis infused gummies, wellness oils, and other hemp-derived wellness solutions designed for modern consumers seeking stress relief, relaxation, sleep support, and overall lifestyle wellness.
The move comes at a time when India’s cannabis wellness market is gaining mainstream traction, driven by increasing consumer awareness, evolving regulations, and the rise of alternative wellness solutions rooted in Ayurveda and traditional medicine. Industry experts also believe demand for wellness products India is expected to rise significantly over the next few years as consumers increasingly explore plant-based alternatives and lifestyle-focused wellness products.
Speaking about the expansion, the founding team shared that the company sees strong long-term potential in the wellness category, particularly in products that combine modern branding with traditional Indian wellness systems.
“India is witnessing a major shift in consumer behavior. People are becoming more open to alternative wellness formats and are actively exploring natural solutions for everyday lifestyle concerns. We believe cannabis wellness, when backed by Ayurveda and regulatory compliance, has massive potential in the Indian market,” the team stated.
Over the past few years, Tript has built a strong digital presence across platforms like Amazon and Flipkart while simultaneously expanding into offline retail channels. The company’s products are now available across multiple retail touchpoints, helping it build a wider consumer base beyond metro cities.
The brand has also focused heavily on community-led growth, digital-first marketing, and product accessibility, which has contributed significantly to its rapid traction among younger consumers. The growing popularity of products like stress relief gummies and hemp-based wellness formats further reflects changing consumer preferences in India’s evolving wellness market.
Looking ahead, the company plans to strengthen its market presence further through new product launches, retail expansion, and international growth opportunities. According to the founders, discussions are currently underway with venture capital firms and strategic investors as the company explores fundraising opportunities to scale operations, increase distribution, and accelerate brand growth across India and global markets.
Industry experts believe that the convergence of lifestyle branding, wellness innovation, and cannabis-based Ayurvedic products could become one of the fastest-growing consumer segments over the next few years.
As India’s wellness and alternative lifestyle ecosystem continues to evolve, Tript Store’s expansion into cannabis wellness signals a larger shift in how new-age Indian brands are approaching health, lifestyle, and consumer experience.
