KinjalMaru, the author of “I Wrote This Instead of Crying” and the founder of AJA, is building a unique identity by blending creativity with entrepreneurship. Based in Mumbai, India, her journey reflects emotional strength, optimism, and a deep connection to storytelling both through words and design.
Coming from a diamond merchant family, she was raised in an environment where precision, value, and patience were a part of everyday life. This background shaped her perspective early on, teaching her that even the most beautiful things are formed under pressure. Being optimistic was never a challenge for her, it was a natural way of looking at life, even during difficult phases.
Her journey into writing did not begin with the intention of becoming an author. It started as a personal habit a way to process emotions and express thoughts that were hard to say out loud. Over time, these writings turned into something more meaningful, eventually becoming her book, “I Wrote This Instead of Crying.”
The book is a collection of poems that explore themes of love, healing, identity, and silent struggles. It is not written to impress, but to connect. Each piece reflects real emotions, offering readers a sense of comfort and understanding. The simplicity of her writing makes it relatable, allowing people to see their own feelings in her words.
Alongside her journey as an author, she is also the founder of AJA, a jewellery brand that focuses on storytelling through design. AJA is a kid and women’s jewellery brand inspired by childhood memories and characters that shape who we become. The brand represents strength, nostalgia, and individuality, creating pieces that hold emotional meaning.
One of her strongest beliefs is choosing expression over suppression. Instead of holding emotions inside, she turned to writing. This mind-set became the foundation of her book, where every poem reflects honesty and vulnerability.
A key strength in her journey is her ability to connect with readers through her writing and with customers through her brand. Whether it is a poem or a piece of jewellery, her focus remains the same: to create something meaningful that people can relate to.
Her journey is a reflection of balance between creativity and business, emotions and strength, dreams and reality. Through her work, she shows that success is not just about achievements, but about staying true to who you are.
Kinjal’s story is a reminder that sometimes, the simplest actions like writing your feelings down can turn into something powerful.
Because in the end, some emotions are not meant to be hidden.
They are meant to be written.
