Soham Patel & Shivesh Patel — Founders, Detailing Street Indore
In a market where automotive detailing is often driven by aggressive sales tactics, unclear product quality, and poor after-service support, two young entrepreneurs from Indore are trying to build something different — a trust-first premium automotive brand.
Founded by Soham Patel and Shivesh Patel, Detailing Street Indore, operating under SJV Autogroup, has quickly become one of the most recognized names in Madhya Pradesh’s premium car detailing and Paint Protection Film (PPF) segment.
While the founders began their journey around 2017–18 by understanding the automotive customization and detailing industry, the official launch of their premium franchise outlet took shape on April 9, 2024, with a clear vision: to raise the standards of car protection and premium detailing in Central India.
“We saw customers spending large amounts on PPF and detailing services but still facing peeling edges, poor finishing, low-grade films, and almost no after-sales support,” says the founders. “The industry lacked transparency. Customers were often sold products without proper information about quality, durability, or installation standards.”
This gap in the market became the foundation of Detailing Street Indore.
The studio specializes in Paint Protection Film (PPF), premium detailing, ceramic and graphene coatings, and high-end custom automotive modifications. Over time, the company has built a strong reputation among car enthusiasts, luxury vehicle owners, influencers, and business personalities from across Madhya Pradesh.
According to the founders, the studio’s growth has been driven less by advertising and more by customer trust, referrals, and visible work quality.
One of the biggest differentiators for the brand is its focus on process-driven execution. From detailed inspections and precision PPF installation to finishing quality checks and after-service support, the founders personally supervise major projects to ensure consistency.
“Our goal is not just to install PPF,” the founders explain. “We focus on panel alignment, edge finishing, detailing quality, long-term durability, and customer satisfaction after delivery. That’s where many studios fail.”
The company claims to have become one of the most preferred studios in the region for Mahindra vehicles and has attracted customers who travel nearly 800–1000 kilometers to get their cars worked on at the studio — a sign of growing credibility in an increasingly competitive market.
Over the last year, Detailing Street Indore has also collaborated with influencers and prominent personalities, helping strengthen its digital presence through authentic customer testimonials and transformation-based automotive content.
Beyond business growth, the founders believe India’s automotive culture is rapidly evolving, especially among younger audiences who now view their cars as an extension of personal identity and lifestyle.
As a result, the demand for premium paint protection, detailing, and customization has grown significantly — but so has the need for education and transparency.
“We believe customers deserve honest information,” says the founders. “The market is filled with myths around PPF quality, warranty claims, and installation standards. We want to educate customers instead of simply selling services.”
Looking ahead, the founders plan to expand SJV Autogroup into one of Madhya Pradesh’s leading premium automotive groups, focusing on world-class detailing standards, premium customization, and a stronger luxury automotive experience.
With a growing customer base, a strong social media presence, and a reputation built on quality-focused execution, Detailing Street Indore is positioning itself not just as a detailing studio — but as a next-generation automotive brand built on trust, craftsmanship, and long-term customer relationships.
For more information:
Website: detailingstreet.com
Instagram: @detailingstreetindore | @sjv_autogroup
Location: 1C Scheme No. 113, Bapat Road, Vijay Nagar, Indore
Contact: +91 92381 72411
