Baripada:
In a world where fashion is constantly evolving, one name from Mayurbhanj is steadily making a mark with elegance, creativity, and purpose — Ms. Pujarani Dash, Founder and Chief Designer of Eternique Fashions, Baripada.
With a vision to transform Eternique Fashions into a global brand offering A–Z fashion solutions for women, Pujarani Dash is redefining style by blending tradition with modern aesthetics. Her journey—from a tribal-dominated village to becoming a professional designer—is nothing short of inspiring.
A professionally trained fashion designer, Ms. Dash began her career in 2017 in Kolkata, where she honed her skills and served over 300 satisfied clients, delivering glamorous and customized outfits. Today, she brings that expertise back to Baripada, enriching the local fashion ecosystem.
Her specialization lies in customized western outfits and traditional Indian ethnic wear, with a signature touch of fusion—bringing together Indian heritage, tribal artistry, and contemporary trends.
An Arts graduate with Honours in History, she draws deep inspiration from cultural roots and craftsmanship, which reflects vividly in her creations. From weddings and ring ceremonies to pre-wedding shoots, birthdays, anniversaries, and festivals like Navratri, Dussehra, and Ganesh Chaturthi, her designs cater to every special moment in a woman’s life. She has also extended her creativity to men’s fashion, making her brand inclusive and versatile.
Her expertise includes Ari work, intricate embroidery, and fusion styling, making each outfit a statement piece.
Behind her success is a strong support system—her husband Er. Saumyaranjan Mishra, an IT entrepreneur, and their 5.5-year-old son Sarthak. The family resides in Baripada along with their parents—retired educationists Mr. Shashibhusan Mishra and Dr. Manjulata Dash.
Originally from Jharadihi (Suruda) village in Mayurbhanj, Pujarani remains deeply connected to her roots. In a commendable step towards social empowerment, she currently employs three women from underprivileged backgrounds, providing them livelihood opportunities and skill development.
Exclusive Interview with Ms. Pujarani Dash
Q1. What inspired you to start Eternique Fashions?
A: My inspiration comes from my passion for fashion and my desire to create something meaningful. I wanted to design outfits that not only enhance beauty but also add value to a woman’s personality and confidence.
Q2. How did your journey begin in the fashion industry?
A: I started my journey in 2017 while living in Kolkata. That phase was crucial for my learning and growth. I worked with diverse clients and successfully designed outfits for more than 300 customers, which gave me confidence to build my own brand.
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Q3. What makes Eternique Fashions unique?
A: Our uniqueness lies in customization and fusion. We blend traditional Indian, tribal, and modern western styles to create something truly distinctive. Every design is personalized according to the client’s personality and occasion.
Q4. What type of outfits do you specialize in?
A: I specialize in both western and ethnic wear. My designs include outfits for weddings, ring ceremonies, pre-wedding shoots, birthdays, anniversaries, and festivals like Navratri, Dussehra, and Ganesh Chaturthi. I also design outfits for men.
Q5. How does your academic background influence your designs?
A: Being a History student, I have a deep appreciation for culture and tradition. This helps me incorporate historical and traditional elements into modern designs, creating unique fusion outfits.
Q6. What role does your family play in your journey?
A: My family is my biggest strength. My husband has always supported my vision, and my parents have guided me with their values. Their encouragement motivates me to keep growing.
Q7. You come from a tribal-dominated village. How has that shaped your vision?
A: It has grounded me. I understand the importance of culture, simplicity, and hard work. It also inspires me to include tribal elements in my designs and to give back to society.
Q8. You are also providing employment to women. Tell us about that.
A: Yes, currently three women from economically weaker backgrounds are working with me. My aim is to empower more women by providing them skills and livelihood opportunities through fashion.
Q9. What is your long-term vision for Eternique Fashions?
A: My vision is to make Eternique a global brand that offers complete fashion solutions—from everyday wear to luxury occasion outfits—for women who want to enhance their style and identity.
Q10. What message would you like to give to aspiring designers?
A: Believe in yourself, keep learning, and stay connected to your roots. Fashion is not just about trends; it’s about expressing identity and creativity.
Conclusion
Ms. Pujarani Dash is not just building a fashion brand—she is creating a movement that blends style, culture, and empowerment. With her creativity, determination, and vision, Eternique Fashions is poised to shine far beyond Baripada—on a national and global stage.
