At just 22 years of age, Thakur Kshitij Singh has established himself as a young entrepreneur, marketer, fitness professional, and aspiring political leader who believes in creating impact through discipline, innovation, and leadership. Born on 24 August 2003 in Nainital, Uttarakhand, Kshitij represents a new generation of entrepreneurs who combine business, education, and public service while continuously working toward long-term nation-building goals.
His entrepreneurial journey began remarkably early. In 2015, while still in school, he launched Royal Kennel, an online pet shop. Operating successfully until 2020, the venture gave him first-hand experience in customer service, digital marketing, business operations, and entrepreneurship.
In November 2019, he founded TKS Fitness, a wellness brand offering online nutrition coaching, customized diet plans, yoga sessions, fitness consultations, and fitness events aimed at promoting healthier lifestyles.
On 16 May 2025, he launched AURASM, a luxury lifestyle brand beginning with premium perfumes. Built around elegance, confidence, and sophistication, AURASM reflects his vision of creating an internationally recognized Indian luxury brand.
Kshitij completed his Bachelor of Science (B.Sc.) in Nutrition and Dietetics from Chandigarh University in 2024. In 2026, he completed his Master of Business Administration (MBA) with a specialization in Marketing and International Business from Chandigarh University, further strengthening his expertise in branding, entrepreneurship, consumer behavior, and business management.
Apart from academics, he is a Certified Fitness Trainer, Certified Nutrition Specialist, Certified Supplement Specialist, and holds a Certification in Performance Enhancing Drugs (PEDs).
He has been honoured as a Guest of Honour by the Government of Himachal Pradesh and received the Best Fitness Influencer (Junior) Award for his contribution to promoting fitness and health awareness.
He has also been an active member of the Bharatiya Janata Party (BJP), Chandigarh, since December 2022.
Looking ahead, Kshitij envisions expanding TKS Fitness into a leading wellness ecosystem, transforming AURASM into a globally recognized luxury lifestyle brand, and contributing to India’s growth through entrepreneurship and public leadership.
