Some brands enter the market quietly. Grainzz does not seem interested in that route. Built by two young first generation founders, Rishel Puri and Vibhor Kataria, this healthy snacking brand is trying to walk into Indian homes, office pantries, Diwali hampers, quick commerce carts and probably a few cricket matches too. If that sounds ambitious, that is because it is.
Grainzz began with a very simple observation. India snacks all the time. Before meetings, after meetings, during chai, while studying, while travelling, while watching cricket, while working late, while doing nothing at all. Snacking is almost a national habit. The problem is that the choices have not kept pace with the consumer. Most people still end up choosing between something tasty but heavy, or something healthy but boring enough to make them miss the tasty option.
Rishel and Vibhor saw that gap closely. The two founders met during their graduation at JIMS Vasant Kunj and later pursued their MBA from Delhi Technological University. They went into their own corporate journeys, saw how office life really works and noticed one thing again and again. Snacks were everywhere. In drawers, bags, pantry shelves, team breaks and late night work calls. But better snacking was missing from the everyday routine.
That is how Grainzz started taking shape. The idea was not to lecture people about health. Nobody wants a lecture with their evening chai. The idea was to build snacks that people would enjoy eating, but with better ingredients and more thoughtful formats. Grainzz uses familiar ingredients like ragi, bajra, jowar, oats, quinoa, beetroot and puffed rice, and turns them into snack formats that feel modern, flavourful and easy to repeat.
The current range includes Ragi Chips, Beetroot Chips, Oats Chips, Jowar Puffs, Bajra Puffs, Quinoa Puffs and flavoured puffed rice packets. The flavours are built for Indian taste preferences, with names like Masala Masti, Chatpata Punch, Smoky Barbeque, Royal Mint, Tandoori Masala and Creamy Onion Bliss. The brand focuses on no palm oil, 0g trans fat, zero cholesterol, real grains and no maida in chips.
The most interesting part is that Grainzz is not trying to behave like an old FMCG company in a young brand’s clothing. It is being built in public. The founders have shown their Blinkit onboarding journey, spoken about warehouse submissions, worked with more than 30 micro creators, built social media content around their real business efforts and continue to experiment with unorthodox marketing ideas.
In around six months of launching its first products, Grainzz has already reached Amazon and Blinkit. For a young bootstrapped brand, that is not a small step. It means the founders are not only dreaming about scale, they are learning the hard operational side of scale too. Product listings, packaging, inventory, barcodes, dark store requirements, catalogue approvals and creator marketing are all part of the daily grind.
The numbers are also beginning to support the story. Grainzz has already sold more than 10,000 puffed rice packets and generated over ₹3 lakh in Diwali gifting revenue, proving that the product is not just sitting pretty in jars. It is moving, being tried, being gifted and being repeated. For a brand that is still early in its journey, that is the kind of signal founders chase and investors notice.
The founders also understand that modern brands are not built only through shelves. They are built through stories. Grainzz was invited to Doordarshan for a program, where the founders got to speak about the journey and the mission behind the brand. The brand also received appreciation from comedian Rahul Dua, which added another memorable moment to its early journey.
Grainzz is now entering a space that could become one of its biggest advantages: corporate snacking. The brand is building for Diwali gifting, office pantry placements, vending machines, corporate sampling, employee engagement and business gifting. In simpler words, Grainzz wants to enter the places where snacks are consumed in bulk and decisions are still painfully predictable.
For decades, corporate gifting has been ruled by sweets, dry fruits and the legendary travelling box of soan papdi. Grainzz wants to offer something different: snack boxes that feel modern, healthier, useful and actually enjoyable after the festival ends. It is a small change on the surface, but it solves a real gifting problem. Companies want gifts that feel thoughtful. Employees want gifts they can actually consume. Grainzz wants to sit right in that gap.
The brand also has a larger grain based story. Millets and puffed rice are not new to India, but Grainzz is trying to present them in a way that fits 2026. Ragi should not sound boring. Bajra should not feel old school. Puffed rice should not remain hidden inside bhel and namkeen forever. For Grainzz, puffed rice is not an ingredient. It is a product waiting for its moment.
At a time when many brands talk about being different, Grainzz is trying to actually act different. It is still young, still learning and still building, but the pace is becoming hard to ignore. If Grainzz succeeds, it will not be because people stopped loving snacks. It will be because the brand understood that Indians will always snack, so the better snack must learn to become just as exciting.
Not Junk. Not Boring. Just Grainzz.
