INDUSTRY SPOTLIGHT • NAGPUR, INDIA
NAGPUR, INDIA — As India aggressively accelerates its transition toward renewable energy, the
technological landscape powering this green revolution is undergoing a massive shift. While solar panels
often capture the spotlight, the true backbone of any successful installation is its mounting structure. It is
the framework that must endure blistering heat, torrential rains, and cyclonic wind loads for over a quarter
of a century. Recognizing this critical need, one forward-thinking brand has completely transformed how
the industry approaches structural durability: ‘Structure Wala’.
Within a remarkably short span of time, ‘Structure Wala’ has disrupted a highly fragmented and traditional
market. Behind this rapid evolutionary leap is the strategic vision of its founder, Mr. Shrilal Rathi. By
introducing precision-engineered, high-quality pre-fabricated structures, he has challenged age-old
practices and carved out an entirely new market segment that prioritizes speed, engineering integrity,
and longevity.
Breaking the Mold of On-Site Welding
Until recently, the standard practice for solar installations involved sourcing raw steel angles, cutting them
on-site, and relying heavily on manual welding. This conventional approach was plagued with systemic
inefficiencies. Beyond being labor-intensive and time-consuming, manual welding damages the
protective zinc coating of steel. These welded joints inevitably become hotbeds for corrosion, drastically
reducing the operational lifespan of the entire solar plant.
Mr. Shrilal Rathi identified this widespread industry pain point. He envisioned a modern alternative:
engineer-certified, pre-fabricated mounting structures that could be bolted together seamlessly on-site
without a single spark of weld. This shift to high-quality pre-fabricated engineering has injected a new
standard of quality into the market, offering installers an efficient, reliable, and standardized solution that
saves substantial time and cost.
The JSW Steel Advantage: Built for Longevity
The foundation of ‘Structure Wala”s market dominance lies in its uncompromising stance on material
quality. The brand exclusively builds its pre-fabricated mounting solutions using premium structural steel
from JSW Steel, one of the nation’s most trusted manufacturers. Utilising JSW’s superior galvanized and
galvalume steel ensures that every component possesses high tensile strength and exceptional
environmental resistance.
By shifting to an entirely nut-and-bolt assembly mechanism, the integrity of the protective coating
remains perfectly intact. These structures are built to be truly long-lasting, comfortably securing solar
assets for the mandated 25+ year project lifecycles. For developers, this translates to minimal
maintenance overheads and complete peace of mind.
Embracing Tomorrow: The Launch of ZAM (Zinc-Aluminum-Magnesium)
True market leaders do not rest on past achievements; they consistently innovate to stay ahead of the
curve. In line with this philosophy, Mr. Shrilal Rathi has officially introduced ZAM (Zinc-AluminumMagnesium) coated steel structures to the market. This represents a monumental technological upgrade
over traditional galvanization.
ZAM is an advanced, highly sophisticated alloy-coated steel that offers up to three to four times higher
corrosion resistance compared to standard hot-dip galvanized steel. A standout feature of ZAM is its
remarkable “self-healing” property, where the cut edges automatically form a protective zinc-based film
over time, preventing rust from creeping in. By launching ZAM, ‘Structure Wala’ is bringing global
technological standards straight to Indian installers, offering unprecedented durability even in highly
corrosive coastal or industrial environments.
“Driven by our core philosophy, ‘Solar plant ki asli strength’ (The true strength of a solar plant), we
are committed to engineering products that outlast the elements and secure our clients’ investments
for decades.”
The Power of ‘Solar People’ and a Pan-India Footprint
Behind the phenomenal rise of the ‘Structure Wala’ brand is its progressive parent firm, ‘Solar People’.
As the proud owner of the brand, ‘Solar People’ was established in 2025 with a clear mandate: to
professionalize, streamline, and elevate procurement standards within the renewable energy sector.
The operational growth achieved by the company is nothing short of extraordinary. Launching operations
from their primary manufacturing and warehouse base in Nagpur, ‘Solar People’ has expanded with
breathtaking speed. By 2026, within just a year of active operations, the company has scaled its logistics
and supply chain to successfully cater to clients across Nagpur and 12 major states of India. Today, a
vast network of solar EPC contractors, regional distributors, and developers rely on their seamless
supply chain to keep their projects on track.
Dedicated Service to the Renewable Energy Sector
As India strives to meet its ambitious national renewable energy targets, robust upstream supply chains
are indispensable. ‘Solar People’ has positioned itself as a key pillar in this ecosystem. By ensuring price
stability, booking raw materials in advance to mitigate market volatility, and ensuring on-time project site
deliveries, they have effectively resolved critical bottleneck issues for their B2B clients.
Through ‘Structure Wala’, the company does not just act as a component vendor; it serves as a long-term
strategic partner dedicated to the growth of India’s green infrastructure.
Conclusion
The trajectory of ‘Structure Wala’ over the past year is a stellar example of how visionary leadership can
re-engineer a traditional industry. By replacing archaic on-site welding with high-precision pre-fabricated
JSW structures, and now pioneering the adoption of ZAM tech, Mr. Shrilal Rathi has given the market a
brand new direction. Backed by the robust corporate backbone of ‘Solar People’, the brand is perfectly
poised to deepen its footprints across the nation, empowering India’s solar journey one high-strength
structure at a time.