By SimairaaKussmulu | Entrepreneur | Business Coach | Founder, Trillion Yusi

There is a particular kind of loneliness that comes with being an Indian entrepreneur who decides to go global.

You have the ambition. You have the idea. You may even have the capital. But the moment you step outside India — whether you’re heading to the UAE, the UK, Singapore, Canada, or anywhere else — you realise nobody told you how complicated it actually gets.

The legal structures are unfamiliar. The business culture is different. The people who were supposed to help you often don’t understand where you’re coming from. And the Indian entrepreneur communities you find online are full of noise but short on honest guidance.

That gap is exactly why I created Indians Going Global — a podcast for Indian entrepreneurs at every stage, wherever in the world they are building.

Why This Podcast Exists

I didn’t build my businesses in boardrooms. I built them across three countries — India, the UAE, and Kenya — making real mistakes with real money on the line.

I started in e-commerce in Mumbai in 2013, selling on Rediff, Snapdeal, Amazon, and Flipkart before most people knew what a marketplace algorithm was. I built a corporate gifting brand from scratch. I built an export company supplying Kenya through Dubai. And in 2024, I relocated to Dubai to launch Trillion Yusi, a company formation consultancy specifically designed to help Indian entrepreneurs set up in the UAE.

Thirteen years. Three countries. Every lesson learned the hard way.

I built this podcast because I wanted Indian entrepreneurs — whether they’re in their first year of business or their fifteenth — to have a voice in their ear that actually understands the journey. Not a voice that talks theory. A voice that has lived it.

What Indians Going Global Is About

The podcast is not about celebrating success. It is about navigating the road to it.

Each episode is built around the real questions that Indian entrepreneurs are asking when they decide to go global:

  • How do I know which country is right for my business?
  • What does it actually cost to set up outside India?
  • How do I build credibility in a market where nobody knows me?
  • What mistakes do Indian entrepreneurs keep making abroad — and how do I avoid them?
  • How do I stay grounded and motivated when the process feels overwhelming?

These are not abstract questions. They are the questions I asked myself. They are the questions my clients ask me every single week.

How I Help, Guide, Motivate, and Support You Through This Podcast

I help you understand the landscape. Going global sounds exciting — and it is — but it comes with a maze of regulations, jurisdictions, banking requirements, visa rules, and business structures. Each episode breaks down one piece of that landscape in plain, practical language so you can make informed decisions rather than expensive guesses.

I guide you through the process. Whether you are exploring a UAE freezone, considering a mainland licence, thinking about expanding to Africa, or simply trying to understand what your first move should be, I walk you through the steps. My approach is always sequential and realistic — no shortcuts, no shortcuts that look like shortcuts, no promises I cannot keep.

I motivate you when the road gets long. Going global is not a sprint. There will be weeks when the paperwork feels endless, when the approvals are delayed, when the culture feels impossible to crack. I use every episode to remind you of why you started — and to show you, through real stories and real examples, that the people who made it were not smarter or luckier. They were simply more persistent.

I inspire you with what is possible. The India-UAE corridor alone represents one of the most exciting business opportunities of this decade. The CEPA agreement between India and the UAE has eliminated duties on 97% of Indian goods traded between the two countries. The African market — accessible through Dubai — is growing at a pace most Indian entrepreneurs have not yet appreciated. The possibilities are real. The window is open. I want you to see it clearly.

I support you beyond the episodes. The podcast is the beginning of the conversation, not the end of it. If you are ready to move from listening to doing, I work with Indian entrepreneurs one-to-one through coaching, and my company Trillion Yusi handles the operational side — the licences, the structures, the banking, the set-up — so you can focus on building.

Who This Podcast Is For

Indians Going Global is for you if:

  • You are an Indian entrepreneur, at any stage, thinking seriously about expanding outside India
  • You have already made the move abroad and want sharper guidance on building and growing there
  • You are overwhelmed by the amount of contradictory information out there and want a trusted, experienced voice
  • You want to go global strategically — not impulsively — and you are willing to do the work

It does not matter whether you are a solopreneur with a services business, a product founder looking to export, or an established business owner exploring a second market. This podcast meets you where you are.

Where to Listen

Indians Going Global is available on Spotify. Search for the show or find it directly through my profile: SimairaaKussmulu.

New episodes are released regularly. Each one is designed to be focused and actionable — short enough to listen to on your morning commute, substantive enough to stay with you all day.

Let’s Keep the Conversation Going

If an episode resonates with you, I want to hear about it. Come find me on Instagram at @simairaakussmulu or visit trillionyusi.com to learn more about how I work with entrepreneurs who are ready to make their global move.

Going global is not easy. But it is absolutely worth it. And you do not have to figure it out alone.

SimairaaKussmulu is an entrepreneur and business coach with 13 years of experience building businesses across India, UAE, and Kenya. She is the founder of Trillion Yusi, a UAE company formation consultancy, and the host of the podcast Indians Going Global. She works with Indian entrepreneurs who are serious about expanding internationally — helping them move faster, smarter, and with far fewer expensive mistakes.

Connect: @simairaakussmulu on Instagram|Youtube|LinkedIn